"In the world of healthcare, a patient telling a positive story about their hospital admission, treatment and/or recovery is absolutely golden. It's worth more than any traditional advertising dollar could buy. I realize it's a role John would have never imagined himself in, but through his Sports source program, he has become our spokesperson for men's health. By talking about his cancer diagnosis in an open forum it helps alleviate fears others might have. Partnering with John was definitely one of the best decisions we have ever made. We look forward to working with John and The Sports Source for years to come."